BRAND
Development

We have extensive experience in developing brands or repositioning an existing brand. This includes developing concepts and initial designs for identities and insignia before creating a range of associated media that strongly identifies a new company or product with its target audience.

A brand can be seen as the cornerstone of effective marketing and an essential piece in the success of a long-term communications strategy. Identity has a real impact on initial impressions and we take care to research current markets and trends before presenting our ideas. Our starting point is always to wholly understand the needs of clients and the commercial opportunities the brand seeks to exploit.