Email Marketing Campaigns
Mass email campaigns represent a cost-effective method of direct marketing to customers. We have successfully undertaken mass email and newsletter campaigns for companies wishing to promote products and services or keep customers up-to-date with new business developments.
Full Campaign TrackingOur email marketing services encompass planning, design, copywriting, testing, distribution, reporting and analysis. We also have relationships with reputable companies in the mailing list industry and can help clients source mailing lists that typically have click-through rates and low bounce rates.
Our email campaign reporting and analysis processes provide clients real insights into how customers are responding to the campaigns. Reports typically include information about deliveries, opens, click through rates, forwards, social media interactions, locations and subscriber paths.
Online Display Advertising
Display or banner advertising offers the opportunity for clients to directly promote products and services on sites that are being used by their target audience.
Most display advertising costs are based on a CPC (Cost per click) style pricing models, enabling tangible analysis of results and the tailoring of budgets to suit the client or marketplace. We have experience of planning, designing and delivering successful online display advertising campaigns.
Our starting point is to identify the best sites/channels for a client’s product or service, before recommending a results-orientated placement schedule that suits the budget. We can then design static, animated or video advertising that can be scheduled for placement across the schedule.