Media companies that build consumer trust are better placed to attract and maintain audiences.
Building and maintaining customer trust is paramount for businesses across the media industry, whether encouraging transparency or helping to prevent the spread of fake news. Media companies regularly influence audiences with their content, and with social media organisations issuing strict guidelines to restrict the materials that can be shared on their platforms, it is now more important than ever that businesses in the industry market themselves as trustworthy.
Sharing content across multiple platforms is essential to generate revenue and increase brand visibility.
Digital marketing is widely used throughout the media and entertainment industry, however, businesses regularly overlook the importance of varying content and posting across multiple platforms. Whilst many news and media organisations already have established audiences, they are often stagnant. Promoting and repeating content across a wide range of platforms is one of the best ways to entice new consumers, and can be easily achieved with a consistent brand voice and a creative marketing strategy.
With extremely high competition, media outlets are turning to marketing experts to keep audiences engaged, and that’s where the CWJ team step in. With extensive experience in the journalism industry, we know how to create attractive and trustworthy content, contract publishing and consistent branding across a range of platforms to set your organisation apart from the competition.
-
Content
Email, Newsletters and Display Advertising Campaigns that offer cost-effective mass marketing with real results... Read More
Marketing. -
SEO
Optimise your on-page and off-page SEO to generate organic leads and improve click-throughs… Read More
Services. -
Web
Responsive Web Design for Mobiles and Tablets, Content Management Systems, Ecommerce, Brochure Sites… Read More
Design. -
Brand
Development of Corporate Identities and application of design elements across Web and Print Sales and Marketing Media... Read More
Development.
- 1
recent work.
10 years of creating effective digital marketing solutions.
case study: asia financial.
View more case studies and projects.
why us?
Call our team of digital marketing and editorial specialists in West Yorkshire today and see if we can improve your digital presence.
From eye-catching and user-friendly websites to effective PR and contract publishing, we are committed to working closely with clients to gain an understanding of their core values and business objectives to produce a range of engaging marketing content tailored to reach the right audience.